Monday 23 March 2015

Communication skills for successful marketing





Being in a corporate sector requires all the necessary skills to interact with your clients and customers. The growth of a company always depends on such skills as the customer always seeks the warmth and trust factor in the organization which can be derived from them. A Sales representative should have the ability to sell his product well and to do so he has to have the required communication skills.
communication skills


Develop listening skills


In order to be a good communicator, you have to equally develop your listening skills. Effective Communication skills does not only mean that only the 1st person will speak, it also means that  the 2nd person should be given an equal chance to do the same and hence listen carefully. Hence it becomes imperative to listen attentively to what your client says and understand his requirements so that you can provide the accurate solution.

Talk brief and specifically


The word ‘BRIEF’ has an acronym- Background > Reason > Information > End > Follow-up, that explains the word in a better way. Without talking in an essay form it works well when you talk briefly and to the point. Be clear and concise about your product with talking about the necessary features, advantages and benefits. This clarifies the customer’s doubts and impresses him.
 communication skills
Don’t use conversation fillers


Conversation fillers like ‘um’, ‘like’, ‘hmm’, ‘ah’, etc. proves that you are not a confident person. R.I.P. such words to be more persuasive and also avoid moving your hands or keeping them inside your pockets while speaking.

Improve your body language


If you casually lounge and speak and then there’s nothing worse than that. Or what about if you keep your hands crossed? That will create a negative impression on your client. Keep your eye contact intact with your client and sit straight. Positive body language will help enhance your selling skills and chances of a sale by 30%.

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