Selling skills training- Improve your selling skills

Selling is an art as well as a science. You either have the talent inborn to sell yourself well or have to learn it the hard way. To learn the art, you need to practice over and over again and learn the right tactics to trade a product. There are several organizations that provide selling skills training and help enhance your confidence to sell.

 

Why should you be proficient in selling?

Selling skills are required in order to run and grow the company. In fact a human being has to start selling himself right from the time he/she is born. So selling becomes an integral part of our life. When you approach a customer, he should be impressed with your presentation, your homework about the product or services and your communication skills. The way you speak always creates a positive or a negative impact on the customer, and can make or break a situation for you resulting in loss or gain of sale. Hence the fun is in being well trained.

 

How to improve your selling abilities?

Improve your voice

Your voice, tone and speed matters a lot while you speak to the customer. If you speak in a negative tone then the customer might get irritated. Hence keeping your tone humble and polite is necessary. Also keep your rate of speech normal i.e. not too fast or too slow.

 

Speak clearly with complete mouth open so that the customer can understand your words clearly. Avoid using fillers, try to have a neutral accent and modulate the voice to have the right impact.

Make him understand

Customers won’t be interested in your product if you cannot educate him properly. You need to explain the key benefits of using the product or service to him with a detailed step by step explanation. Teach him how your product is beneficial for him and why should he use it. Explain how your product is better than the others. Overcome any objection he has for the product with detailed explanation. This will clarify the customers’ doubts and he’ll have better idea about his decision to buy the product.

 

Be an expert

To be a good salesman you need to eat, live, breathe and drink the product or the service as if it is your life. Its only when you involve yourself into it completely you will become an expert. It is great to make mistakes and fail so that you get the experience and you can learn from them. The more you handle objections the more you learn to handle them. The more you handle them the better you become in sales.

Communication skills for successful marketing

Being in a corporate sector requires all the necessary skills to interact with your clients and customers. The growth of a company always depends on such skills as the customer always seeks the warmth and trust factor in the organization which can be derived from them. A Sales representative should have the ability to sell his product well and to do so he has to have the required communication skills.

Howto improve your interacting skills?

Develop listening skills

In order to be a good communicator, you have to equally develop your listening skills. Effective Communication skills does not only mean that only the 1^st person will speak, it also means that  the 2^nd person should be given an equal chance to do the same and hence listen carefully. Hence it becomes imperative to listen attentively to what your client says and understand his requirements so that you can provide the accurate solution.

Talk brief and specifically

The word ‘BRIEF’ has an acronym- Background > Reason > Information > End > Follow-up, that explains the word in a better way. Without talking in an essay form it works well when you talk briefly and to the point. Be clear and concise about your product with talking about the necessary features, advantages and benefits. This clarifies the customer’s doubts and impresses him.

 

Don’t use conversation fillers

Conversation fillers like ‘um’, ‘like’, ‘hmm’, ‘ah’, etc. proves that you are not a confident person. R.I.P. such words to be more persuasive and also avoid moving your hands or keeping them inside your pockets while speaking.

Improve your body language

If you casually lounge and speak and then there’s nothing worse than that. Or what about if you keep your hands crossed? That will create a negative impression on your client. Keep your eye contact intact with your client and sit straight. Positive body language will help enhance your selling skills and chances of a sale by 30%.