I
received a call from a prospective client the other day. She had been searching
on google for a corporate training company in Bangalore which could help her
provide soft skills trainings to her employees. And as always, google had
thrown up a long list of such companies leaving her completely confused! In
fact, the reason why she had called us up was because she liked the way our
website looked. And that’s the only thing which she had clarity on at that
point of time!
She started
off by explaining her predicament to me in great detail. And I responded by telling her not to worry. I
would definitely help her find a good corporate training company in Bangalore
which would help her fulfil the need.
So,
off I went trying to first figure out what her need was…
She
went on to tell me that her organisation was based out of Bangalore and
required a corporate
training company in Bangalore that could help her cover her entire training
calendar at various levels.
After
some questioning, I also came to know that although the headquarter of her
company was in Bangalore, the organisation also had factories located in 6
other cities across the country. These factories had mainly blue collared staff
which had never been through any kind of training before.
Post
hearing all her inputs, I gave her some insights on how to select the right
corporate training company for her organisation. Here are some insights into my
insights…
·
Appearance – Never
judge a book by its cover even if the cover is really attractive. Yes, she had
called us because she liked the way our website looked. But that was definitely
not something on which she could take a decision! She had to do her homework
well and check if the attractive cover also had substance which could really
make a difference to the lives of her employees.
·
Experience – I
advised her to first check with each of the prospective
training companies which client and industries they had worked with, what
kind of audiences they had delivered to and whether they could offer her the
spread of solutions that she required to fulfil her training calendar. She
could use this as her first criteria, and preferably try and short list
companies that could satisfy all or at least most of these criteria. This way
she would have a company that understood her industry and its challenges and
give examples during the training session that participants could easily relate
to. The training company could also be a one stop solution for fulfilling most
if not all the training needs and co-ordination would become easy.
·
Presence – Rather
than going ahead with a soft
skills training company in Bangalore, I asked her to select a company that
had a presence in the cities where her factories were also located. That way she
could save on costs as the company could deploy local trainers for each
training. Local trainers could also train in the local language which helps increase
audience engagement, especially with audiences like blue collared staff which
may not be comfortable with English.
So, these were some tips I gave
the prospective client. And guess what, she landed up selecting us! I guess a
helpful nature is important too and can be added to the list😊
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