Selling Skills Training For Your Sales Team

Selling Skills Training has become a must for all sales employees. Competition is growing faster than ever and being one up on your competitor is becoming more and more important. Companies are constantly engaged in improving the quality of their products; however they tend to miss out on who is selling their product and how he’s doing it!

Yes, the sales executive is just as important as the product, if not more! No brownie points for guessing why! That’s why Selling Skills Training is becoming a necessity nowadays.

 

So let’s have a look at what’s covered in such a session:

1. We first have a look at the internal factors, the internal state of the executive. We can’t afford to have an executive who is scared to speak to the customer or gets dejected when a large number of customers refuse to buy his products. So we help the employee get confident. We also help him to have a positive attitude so that he can accept failure and yet go for the next call with the same enthusiasm and motivation as he had gone for the first one!

2. Now let’s move to the outer characteristics of the executive. We now look at his communication and his etiquette. He needs to have basic listening and questioning skills in place so that he can understand the needs of the customer and give them what they want. Apart from that he should be able to build a rapport with the customer, a connect without which any sale can be difficult! Being assertive is also something he needs to learn as getting bulldozed by customers is really not great! We also focus on grooming to create a good first impression, apart from business etiquette.

3. Now that we have helped the executive feel good and look good, we move over to actual selling tactics which in my opinion is a trivial aspect! Once you have the internal aspect in place, the other two just help in sharpening your saw! So how do we sharpen the saw, by focusing on things like negotiation and successful ways of doing it, understanding various customer types to understand how to effortlessly get through to them and how best to deal with their objections, ways of finding new customers and what to do to build long term relationships with the ones you have found and of course how to open and close the sales call, an area which confuses many a salesman!