Selling is an art as well as a science. You either have the talent
inborn to sell yourself well or have to learn it the hard way. To learn the
art, you need to practice over and over again and learn the right tactics to
trade a product. There are several organizations that provide selling skills training and help
enhance your confidence to sell.
Why should you be proficient in
selling?
Selling skills are required in order to run and grow the company. In
fact a human being has to start selling himself right from the time he/she is
born. So selling becomes an integral part of our life. When you approach a
customer, he should be impressed with your presentation, your homework about
the product or services and your communication skills. The way you speak always
creates a positive or a negative impact on the customer, and can make or break
a situation for you resulting in loss or gain of sale. Hence the fun is in
being well trained.
Improve your voice
Your voice, tone and speed matters a lot while you speak to the
customer. If you speak in a negative tone then the customer might get
irritated. Hence keeping your tone humble and polite is necessary. Also keep
your rate of speech normal i.e. not too fast or too slow.
Speak clearly with complete mouth open so that the customer can
understand your words clearly. Avoid using fillers, try to have a neutral
accent and modulate the voice to have the right impact.
Make him understand
Customers won’t be interested in your product if you cannot
educate him properly. You need to explain the key benefits of using the product
or service to him with a detailed step by step explanation. Teach him how your
product is beneficial for him and why should he use it. Explain how your
product is better than the others. Overcome any objection he has for the
product with detailed explanation. This will clarify the customers’ doubts and
he’ll have better idea about his decision to buy the product.
Be an expert
To be a good salesman you need to eat, live, breathe and drink the
product or the service as if it is your life. Its only when you involve
yourself into it completely you will become an expert. It is great to make
mistakes and fail so that you get the experience and you can learn from them.
The more you handle objections the more you learn to handle them. The more you
handle them the better you become in sales.
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