Communication skills for successful marketing

Being in a corporate sector requires all the necessary skills to interact with your clients and customers. The growth of a company always depends on such skills as the customer always seeks the warmth and trust factor in the organization which can be derived from them. A Sales representative should have the ability to sell his product well and to do so he has to have the required communication skills.

Howto improve your interacting skills?

Develop listening skills

In order to be a good communicator, you have to equally develop your listening skills. Effective Communication skills does not only mean that only the 1^st person will speak, it also means that  the 2^nd person should be given an equal chance to do the same and hence listen carefully. Hence it becomes imperative to listen attentively to what your client says and understand his requirements so that you can provide the accurate solution.

Talk brief and specifically

The word ‘BRIEF’ has an acronym- Background > Reason > Information > End > Follow-up, that explains the word in a better way. Without talking in an essay form it works well when you talk briefly and to the point. Be clear and concise about your product with talking about the necessary features, advantages and benefits. This clarifies the customer’s doubts and impresses him.

 

Don’t use conversation fillers

Conversation fillers like ‘um’, ‘like’, ‘hmm’, ‘ah’, etc. proves that you are not a confident person. R.I.P. such words to be more persuasive and also avoid moving your hands or keeping them inside your pockets while speaking.

Improve your body language

If you casually lounge and speak and then there’s nothing worse than that. Or what about if you keep your hands crossed? That will create a negative impression on your client. Keep your eye contact intact with your client and sit straight. Positive body language will help enhance your selling skills and chances of a sale by 30%.

Selling Skills – Improve your sales return multiple folds

Selling skills are all about learning how to identify the process consumers go through when deciding on a purchase. The application of appropriate selling techniques and skills at every stage of a sales process helps in closing more business than usual. Key skill areas included in selling skills training include new business prospecting, call planning, identifying the needs of customers, value presenting, managing feed backs, and gaining motivation and commitment.

 

Any purchase decision by a customer generally goes through a five-step process.

1.      Openness

2.      Focus

3.      Knowledge

4.      Evaluation

5.      Decision

It is important for sales people to coordinate their sales process with the decision making process of the customers. Selling skills training helps sales team in the coordination and hopes to achieve the following.

 

1.      Building of effective relationship with the customers

2.      Research strategies to generate greater interest among customers

3.      Techniques to identify the business priorities of customers

4.      Tips to overcome challenges and objections

5.      Motivation and commitment

The training provided is based on the concept that every organization is unique with its own processes, culture and challenges. Personalized training programs for every organization are offered with case studies, examples to better address the sales and challenges. The training is devised based on relevance to the participants. It is important to be an effective sales person without having to resort to pushy sales tricks.

 

All professionals be it sales professionals or non-sales professionals, require selling skills at some point of time. Learning how to generate and pitch your idea or service effectively is a useful skill to possess. Putting in plenty of preparation time is a good rule in successful selling skills. Customers tend to be more receptive with people who are thorough selling professionals.

Key Managerial Skills of a Successful Manager

Managers inspire, managers motivate, and managers contribute towards increasing of productivity. But some managers fail miserably in their roles and fail to engage their employees effectively. For a manager to be effective in his roles, the presence of certain managerial skills is most important. Some of the key managerial skills that a manager must possess to be successful in his role are:

 

1.      Setting clear goals for the employees that advances the company’s vision and set performance expectations based on a clear understanding of different people under him and their capabilities.

2.      Constant constructing feedback provided on the jobs performed and good encouragement.

3.      Strong business development skills through strategic thinking.

There are three types of skills that an effective manager must possess.

1.      Technical skills – A manager’s theoretical knowledge and his ability to employ different techniques to achieve the set goals.

2.      Conceptual skills – These refer to the present knowledge and the capability of a manager to see through things and employ more abstract thinking. He/she must be able to come up with new concepts through strategic thinking with future growth prospects.

3.      Human or Interpersonal skills – This determines the manager’s ability to work with people which is one of the most important management tasks. With good human skills, a manager can effectively motivate his employees; grow into a leader who is respected.

 

Information when kept to oneself is of no use. Managerial communication skills help in the smooth flow of information between the manager and the employees as well as with others in the organization. Managerial communication skills are of two types:

1.     Interpersonal communication

2.      Organizational communication

The communication can be verbal or written. Effective communication ensures that the message to be conveyed is clear and properly understood.