Selling Skills Training covers a
wide spectrum or should I say very wide spectrum! It’s a huge field and
encompasses many different aspects of Selling. It could be based on the type of
selling like Retail or Rural Selling or it could be on the channel that is used
like Channel Sales or Feet on Street Selling.
The new type that is currently making waves is based on the internet. It
could be social marketing (SMO), where we sell our products and services
through various social media platforms like Facebook, Whatsapp, LinkedIn, etc.
As these may seem to be more individual based platforms, organizations are
resorting to use the more commonly used SEO, for marketing their products.
So what is SEO? It’s search engine optimization. A simple method to come
amongst the top results in the google list when an individual searches for a
product or service. This method thus revolves around our most favorite friend Google.
In fact it is he who decides who is going to appear at which position your
website is going to land in the list! So how does it work? By using keywords.
Let me give you an example.
Suppose you were trying to find a good soft skills training company inMumbai who could deliver all sorts of trainings for your employees. So when you
type ‘soft skills training company in mumbai’ google throws up a list of
results. It is but natural that you will start reading the list from the first
entry at the top and after checking each website will keep coming down the
list. If you find a good company at the start of the list itself, you won’t
bother to look further or at least not go beyond the first page. Knowing this
typical tendency, it becomes all the more important to ensure that your
organization website occurs as a result on google on the first page itself.
As per research which is being done on SEO on how to increase its
effectiveness, the latest findings say that it is better to have long tailed
keywords. So if I am a soft skills training company which operates out of
Mumbai, it is always better to put the keyword as ‘soft skills training company
in mumbai’ rather than just putting ‘training company’. The advantage that you
get is that a person who types soft skills will also reach your website, one
who types training company will also reach your website, one who types training
company in mumbai will also reach your website and those who type soft skills
training companies in mumbai will also reach your website. So don’t you think
that’s great and will definitely add up to the number of hits you get on your
website?
Another great way to get on top of the google listings is by creating
blogs on a frequent basis. Having articles written by you on a regular basis
brings in greater traffic on to your website and frankly serves as a great way
to plug in those keywords that you require to pull yourself up on the ratings. The
best part about it is it serves as a great creative outlook too, allowing you
to write on any topic under the sun, as long as you can relate it to your
organization and its services!
Other methods that are being taught as a part of Selling Skills Training nowadays are the use of paper click
campaigns (PPC) where your advertisement is displayed on certain pages by
google or as a part of google directory listings or simply how to use e-mail or
SMS marketing more effectively.